The Fenzi R&D department is involved in three areas: studying new products, evolving existing ones and ensuring compliance with increasingly strict environmental regulations. This last area is certainly one of the hottest, even though the company’s sensitivity has meant it often implemented initiatives prior to these becoming binding by law. Yet, the area that most motivates technicians and managers is the development of new formulas and products. This is due both to the fact that new ideas have a clear commercial value and to the intellectual challenge posed by the creative process.